Monthly Archives: December 2010

A Crack in the Nielsen Armor?

Following up on previous discussions of the substantial barriers that exist to genuine competition in the business of audience measurement, comes this recent news item describing one broadcast company’s decision to ditch Nielsen’s television ratings service for an emerging competitive service that … Continue reading

Posted in Nielsen, Television | Leave a comment

The Latest Development in the Rationalization of Audience Understanding

One of the things I talk about in Audience Evolution is how certain sectors of the media industry have historically been much more active than others in terms of gathering and analyzing data about their audiences.  Generally (not surprisingly), ad-supported media … Continue reading

Posted in Rationalization | 2 Comments

Alternative Realities in Television Audience Measurement

These kinds of stories always fascinate me.  In this case, it’s the latest results from efforts to determine whether gathering TV audience data via the set-top boxes provided by cable, satellite, and telecommunications companies might be a viable alternative to … Continue reading

Posted in Currencies, Nielsen, Television | 1 Comment

There Can Be Only One

The Nielsen Company just announced that they are exiting the radio audience measurement business in the U.S. You probably didn’t even know they were in the radio audience measurement business in the U.S., but in fact, for the past two … Continue reading

Posted in Arbitron, Nielsen, Radio | 2 Comments

Market and User Information Regimes

One of the things I’m going to try to do with this blog is not only discuss industry and technology developments, but also point out and discuss recent examples from the academic literature that relate to the themes of the book.  … Continue reading

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On Media Diversity from the User Perspective

I’m writing tonight from the frozen tundra of Amsterdam, where I just took part in an interesting workshop hosted by the University of Amsterdam’s Institute for Information Law on Media Diversity from the User Perspective.

Posted in Audience Scholarship, Produsage | Leave a comment