Monthly Archives: March 2011

The Death of Demos?

Posted on March 25, 2011 by

A lot of interesting stories are coming out of this year’s Advertising Research Foundation Re:Think conference. One that particularly struck me involves research presented by David Poltrack of CBS, who partnered with Nielsen to produce a study demonstrating that the … Continue reading →

Posted in Currencies, Television | Leave a comment

Further Developments on the Engagement Front

Posted on March 24, 2011 by

Anybody sick of hearing about engagement yet? I hope not, because just as I talked about in a fair bit of detail in Audience Evolution, and in a number of posts on this blog, engagement has essentially emerged as the … Continue reading →

Posted in Engagement, Online Audiences | Leave a comment

The New York Times’ Paywall and Engagement

Posted on March 22, 2011 by

The big media news this past week was, of course, the launch of the New York Times’ new paywall system.  A key component of this system is that access remains free up to 20 articles per month, at which point the user is … Continue reading →

Posted in Engagement, Online Audiences | 2 Comments

New Contributions to the History of Audience Understanding

Posted on March 15, 2011 by

One of the things I tried to do in Audience Evolution was to provide a thorough and comprehensive review of the literature on what I call “audience understanding” — which in this case refers to the various ways in which … Continue reading →

Posted in Audience Scholarship, Rationalization | 1 Comment

“Neurocinematics” and the Rationalization of Motion Picture Audiences

Posted on March 4, 2011 by

The relationship between the motion picture industry and its audience is one that I find fascinating.  There has long been a sort of love-hate relationship with audience research in the motion picture business, dating back to the very earliest days of … Continue reading →

Posted in Motion Pictures, Rationalization | Leave a comment

The Latest Step Toward a Marketplace for “Engagement”

Posted on March 3, 2011 by

This week, Facebook announced that it is relaunching its commenting plug-in.  Under the current system, when a user made a comment on another site with their Facebook profile, the comment remained with the external site. Under the new system, those comments … Continue reading →

Posted in Engagement, Online Audiences | Leave a comment