Monthly Archives: May 2011

The Latest Content Power Ratings

I’ve got a bit of a fascination with Content Power Ratings, a proprietary performance metric for television programs created by the media buying agency Optimedia.  Late last week, they issued their most recent annual Content Power Ratings Report.

Posted in Currencies, Television | Leave a comment

Data Deluge

It seems each passing day provides further examples of how the process of understanding media audiences requires navigating an ever-increasing flow of audience data from a variety of sources

Posted in Rationalization, Television | Leave a comment