Monthly Archives: June 2011

Audience Evolution and the Future of Audience Research

The focal point of my recent trip to Finland was delivering the opening keynote of the From Audiences to Users and Beyond conference.  I titled my presentation Audience Evolution and the Future of Audience Research. 

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On the Academia-Industry Audience Research Disconnect

I’m writing from sunny Helsinki, Finland (we’re talking 20 hours a day of sun), where I’m attending and keynoting a conference hosted by Aalto University titled From Audiences to Users and Beyond, which is part of a four-year initiative sponsored by … Continue reading

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The Movie Industry’s Latest Effort to Understand its Audience

Earlier this month, Warner Brothers acquired the movie-focused social media site Flixster, along with the movie review site Rotten Tomatoes.  There are all sorts of strategic reasons why a movie studio would want to own these sites, but the one … Continue reading

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