Monthly Archives: October 2011

The Latest on the Evolution of Local TV Ratings

Posted on October 20, 2011 by

It’s easy to forget that, these days, local television and national television operate on completely different currencies.  The C3 currency (commercial viewing within 3 days of original broadcast) that is the standard for national television buys has yet to filter down … Continue reading →

Posted in Currencies, Nielsen, Stakeholder Resistance, Television | 1 Comment

The Role of Audience Measurement in the Evolution of TV Everywhere

Posted on October 15, 2011 by

One of the points I emphasize in both Audience Evolution and its precursor, Audience Economics, is that history has shown that the key to a new media technology or platform gaining a foothold as an economically viable advertising medium is … Continue reading →

Posted in Nielsen, Online Audiences, Stakeholder Resistance, Television | 8 Comments

Advertising Week Round-Up

Posted on October 8, 2011 by

This week was Advertising Week here in New York.  And, as is always the case, a lot of interesting stories emerged from the event.  A lot of them this time around focused on the continuingly volatile state of television ratings.

Posted in Currencies, Engagement, Nielsen, Online Audiences, Television | Leave a comment