Monthly Archives: November 2011

Some Initial Thoughts on Next-Generation Ratings Analysis

Traditionally, when we’ve talked about audience ratings, we’ve talked about the kind of data on audience size and demographics reflected in the exposure-focused measurement services provided by firms such as Nielsen and Arbitron.¬† As I’ve been discussing quite a bit … Continue reading

Posted in Audience Scholarship, Engagement, Television, Uncategorized | 2 Comments

On the Sluggish Evolution of the Streaming Audio Audience

A few weeks back I posted a piece about how audience measurement issues were affecting the development of the TV Everywhere initiative¬† being rolled out by the cable industry.¬† As this piece indicates, similar issues are affecting online music streaming … Continue reading

Posted in Arbitron, Currencies, Radio, Stakeholder Resistance | 2 Comments