Monthly Archives: November 2011

Some Initial Thoughts on Next-Generation Ratings Analysis

Posted on November 12, 2011 by

Traditionally, when we’ve talked about audience ratings, we’ve talked about the kind of data on audience size and demographics reflected in the exposure-focused measurement services provided by firms such as Nielsen and Arbitron.  As I’ve been discussing quite a bit … Continue reading →

Posted in Audience Scholarship, Engagement, Television, Uncategorized | 2 Comments

On the Sluggish Evolution of the Streaming Audio Audience

Posted on November 6, 2011 by

A few weeks back I posted a piece about how audience measurement issues were affecting the development of the TV Everywhere initiative  being rolled out by the cable industry.  As this piece indicates, similar issues are affecting online music streaming … Continue reading →

Posted in Arbitron, Currencies, Radio, Stakeholder Resistance | 2 Comments