Social Media, Television, and the Evolution of the “Institutionally Effective” Audience

I recently had the honor of being invited to present some of my current research to the faculty and students of MIT’s program in Comparative Media Studies.  I presented some preliminary findings from my ongoing research into how various social media analytics are being utilized in the buying and selling of television audiences.  It’s a topic I’ve touched on quite a bit here, but this invitation forced me to start organizing some more coherent thoughts about the subject, and to place this ongoing process into historical perspective.

I planned on summarizing the basics of my presentation here, but fortunately one of the faculty members in attendance, Sasha Costanza-Chock liveblogged the presentation, as well as the Q&A.

Further, you can find the PowerPoint slides that accompanied the presentation here.

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This entry was posted in Currencies, Engagement, Online Audiences, Television. Bookmark the permalink.

One Response to Social Media, Television, and the Evolution of the “Institutionally Effective” Audience

  1. Pingback: Recent Developments in the Post-Exposure Audience Marketplace | audienceevolution

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