I recently had the honor of being invited to present some of my current research to the faculty and students of MIT’s program in Comparative Media Studies. I presented some preliminary findings from my ongoing research into how various social media analytics are being utilized in the buying and selling of television audiences. It’s a topic I’ve touched on quite a bit here, but this invitation forced me to start organizing some more coherent thoughts about the subject, and to place this ongoing process into historical perspective.
I planned on summarizing the basics of my presentation here, but fortunately one of the faculty members in attendance, Sasha Costanza-Chock liveblogged the presentation, as well as the Q&A.
Further, you can find the PowerPoint slides that accompanied the presentation here.
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