Monthly Archives: January 2012

Thoughts on a Possible “Data Bubble”

I’m in the process of conducting interviews with a range of media, advertising, and audience measurement industry professionals on the changes in the field of audience measurement, and their potential implications.  And increasingly, not only through these interviews, but through … Continue reading

Posted in Data, Rationalization | 3 Comments

Latest Developments on the Set-Top Box Front

As much as I argue in Audience Evolution that we are moving toward a post-exposure audience marketplace, in which criteria such as engagement, recall, etc. are going to increasingly serve as supplementary (and in some cases, alternative) currencies to traditional … Continue reading

Posted in Currencies, Nielsen, Television | Leave a comment