Monthly Archives: February 2012

The Evolution of an Online Audience Currency

As I’ve touched upon in previous posts, the online advertising space has yet to see the development of a single, mutually agreed-upon currency along the same lines of what we have in television with the C3 rating.  We might finally … Continue reading

Posted in Currencies, Nielsen, Online Audiences | 2 Comments

The Evolution of Political Audience Analysis

A number of years ago I started (but eventually abandoned, for reasons I can’t remember) a project examining the dynamics of political media buying.  One of the consistent themes that emerged in the early stages of this project was the … Continue reading

Posted in Data, Online Audiences, Television | 2 Comments

The Latest Strategies for Gaming the TV Ratings System

As long as there have been audience ratings, there have been efforts by content providers to manipulate those ratings by exploiting the particular dynamics of how the data are gathered and reported (I talk about this a bit in my 2003 book, Audience … Continue reading

Posted in Nielsen, Television | 1 Comment

A Step Toward Multiple Television Currencies

There was an interesting little news item yesterday that, in my opinion, is quite significant.  Financial news network CNBC signed a deal with media agency MPG (on behalf of the agency’s client, Fidelity) that guarantees Fidelity certain audience delivery figures … Continue reading

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