Monthly Archives: June 2012

The Death of the Diary? Not Quite

Posted on June 28, 2012 by

It’s an often-forgotten fact of television audience measurement that Nielsen still measures 15o of the 210 U.S. television markets using nothing more sophisticated than old-fashioned paper diaries.  According to an announcement from Nielsen yesterday, that might finally be starting to change.

Posted in Nielsen, Rentrak, Television | Leave a comment

New Media, New Demand Measurement Methodologies

Posted on June 23, 2012 by

The Audience Evolution blog has unfortuantely been on the back burner the past couple of months as I’ve been drowning in a number of other obligations. But I am finally reaching the light at the end of the tunnel and … Continue reading →

Posted in Audience Scholarship, Online Audiences, Television | 1 Comment