New Media, New Demand Measurement Methodologies

The Audience Evolution blog has unfortuantely been on the back burner the past couple of months as I’ve been drowning in a number of other obligations. But I am finally reaching the light at the end of the tunnel and so will be returning to this on a regular basis in the weeks to come.

In the meantime, here are a few items of potential interest.  On Monday, June 26th, Columbia University’s Institute for Tele-Information, in collaboration with the International Media Management Academic Association and Fordham University’s Center for Communication (which I co-direct), is hosting a workshop on “New Media, New Demand Measurement Methodologies.”  The workshop features a number of interesting speakers from both industry and academia (here’s the full workshop agenda).  And, it is being streamed online here starting at 9:00 AM or so on Monday morning.

The workshop is focusing on innovations in online and mobile audience measurement, and will address specific topics such as methodological issues and challenges, and the societal implications of these new measurement systems.

I’m going to be presenting research on the use of social media analytics to measure and monetize television audiences.  This research is part of the just-published report I completed for the Time Warner Cable Research Program on Digital Communications titled Rethinking Program Value in the Evolving Television Audience Marketplace.

I’m also going to be presenting some recent research that I’ve been working on in partnership with the Collaborative Alliance, a media/audience research industry think tank that focuses on untangling the increasing complexities of audience measurement. Thanks to the Collaborative Alliance, I was able to obtain a limited amount of data from three of of the most prominent social TV analytics firms. I’ll be presenting some findings from this research here soon.