audienceevolution

New technologies and the transformation of media audiences

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Monthly Archives: November 2012

Nielsen, Social Guide and the Merger of Old and New Approaches to TV Audience Measurement

Posted on November 17, 2012 by pnapoli

An inevitable development took place this week in the evolving television audience marketplace, with Nielsen acquiring social TV analytics start-up Social Guide.

Posted in Currencies, Engagement, Nielsen, Social Media, Television | 3 Comments

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