Monthly Archives: December 2012

Consolidation and Collaboration in the Audience Marketplace

Posted on December 19, 2012 by

There were a couple of high profile developments in the audience measurement industry this week that will likely have profound implications for how audiences are measured and valued in the years to come. First came Nielsen and Twitter’s announcement that … Continue reading →

Posted in Arbitron, Nielsen, Radio, Social Media, Television | 3 Comments