Author Archives: pnapoli
This week, New Delhi Television Limited, India’s oldest and largest news network, filed a multi-billion dollar lawsuit in the New York State Supreme Court, alleging that the Nielsen Company and its partner in India, Kantar Media Research, have been receiving bribes in exchange … Continue reading
It’s an often-forgotten fact of television audience measurement that Nielsen still measures 15o of the 210 U.S. television markets using nothing more sophisticated than old-fashioned paper diaries. According to an announcement from Nielsen yesterday, that might finally be starting to change.
The Audience Evolution blog has unfortuantely been on the back burner the past couple of months as I’ve been drowning in a number of other obligations. But I am finally reaching the light at the end of the tunnel and … Continue reading
A common topic of this blog (as well as a point of focus of the Audience Evolution book) has been the concept of engagement, and how various stakeholders (measurement firms, advertisers, content providers, etc.) are working to create concrete defintions … Continue reading
As I’ve touched upon in previous posts, the online advertising space has yet to see the development of a single, mutually agreed-upon currency along the same lines of what we have in television with the C3 rating. We might finally … Continue reading
A number of years ago I started (but eventually abandoned, for reasons I can’t remember) a project examining the dynamics of political media buying. One of the consistent themes that emerged in the early stages of this project was the … Continue reading
As long as there have been audience ratings, there have been efforts by content providers to manipulate those ratings by exploiting the particular dynamics of how the data are gathered and reported (I talk about this a bit in my 2003 book, Audience … Continue reading