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Author Archives: pnapoli
Consolidation and Collaboration in the Audience Marketplace
There were a couple of high profile developments in the audience measurement industry this week that will likely have profound implications for how audiences are measured and valued in the years to come. First came Nielsen and Twitter’s announcement that … Continue reading
Posted in Arbitron, Nielsen, Radio, Social Media, Television
3 Comments
Nielsen, Social Guide and the Merger of Old and New Approaches to TV Audience Measurement
An inevitable development took place this week in the evolving television audience marketplace, with Nielsen acquiring social TV analytics start-up Social Guide.
Posted in Currencies, Engagement, Nielsen, Social Media, Television
3 Comments
Recent Developments in the Post-Exposure Audience Marketplace
We’re in the midst of Advertising Week here in New York, which provides an interesting lens into how the audience marketplace is reacting to the ongoing changes in how consumers use media, and in how this usage can be measured.
Posted in Currencies, Data, Social Media
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An International Nielsen Scandal?
This week, New Delhi Television Limited, India’s oldest and largest news network, filed a multi-billion dollar lawsuit in the New York State Supreme Court, alleging that the Nielsen Company and its partner in India, Kantar Media Research, have been receiving bribes in exchange … Continue reading
Posted in Nielsen, Stakeholder Resistance, Television
4 Comments
The Death of the Diary? Not Quite
It’s an often-forgotten fact of television audience measurement that Nielsen still measures 15o of the 210 U.S. television markets using nothing more sophisticated than old-fashioned paper diaries. According to an announcement from Nielsen yesterday, that might finally be starting to change.
Posted in Nielsen, Rentrak, Television
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New Media, New Demand Measurement Methodologies
The Audience Evolution blog has unfortuantely been on the back burner the past couple of months as I’ve been drowning in a number of other obligations. But I am finally reaching the light at the end of the tunnel and … Continue reading
Posted in Audience Scholarship, Online Audiences, Television
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The Many Facets of Online Audience Engagement
A common topic of this blog (as well as a point of focus of the Audience Evolution book) has been the concept of engagement, and how various stakeholders (measurement firms, advertisers, content providers, etc.) are working to create concrete defintions … Continue reading
Posted in Engagement, Online Audiences
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The Evolution of an Online Audience Currency
As I’ve touched upon in previous posts, the online advertising space has yet to see the development of a single, mutually agreed-upon currency along the same lines of what we have in television with the C3 rating. We might finally … Continue reading
Posted in Currencies, Nielsen, Online Audiences
2 Comments
The Evolution of Political Audience Analysis
A number of years ago I started (but eventually abandoned, for reasons I can’t remember) a project examining the dynamics of political media buying. One of the consistent themes that emerged in the early stages of this project was the … Continue reading
Posted in Data, Online Audiences, Television
1 Comment
The Latest Strategies for Gaming the TV Ratings System
As long as there have been audience ratings, there have been efforts by content providers to manipulate those ratings by exploiting the particular dynamics of how the data are gathered and reported (I talk about this a bit in my 2003 book, Audience … Continue reading
Posted in Nielsen, Television
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