Category Archives: Arbitron

Consolidation and Collaboration in the Audience Marketplace

Posted on December 19, 2012 by

There were a couple of high profile developments in the audience measurement industry this week that will likely have profound implications for how audiences are measured and valued in the years to come. First came Nielsen and Twitter’s announcement that … Continue reading →

Posted in Arbitron, Nielsen, Radio, Social Media, Television | 3 Comments

On the Sluggish Evolution of the Streaming Audio Audience

Posted on November 6, 2011 by

A few weeks back I posted a piece about how audience measurement issues were affecting the development of the TV Everywhere initiative  being rolled out by the cable industry.  As this piece indicates, similar issues are affecting online music streaming … Continue reading →

Posted in Arbitron, Currencies, Radio, Stakeholder Resistance | 2 Comments

Change of Tune on the Arbitron Portable People Meter

Posted on August 25, 2011 by

One of the things I talk about in a fair bit of detail in Audience Evolution is the process of intense stakeholder resistance and negotiation that accompanies the introduction of new audience information systems.  And it was hard to find … Continue reading →

Posted in Arbitron, Radio | 1 Comment

There Can Be Only One

Posted on December 15, 2010 by

The Nielsen Company just announced that they are exiting the radio audience measurement business in the U.S. You probably didn’t even know they were in the radio audience measurement business in the U.S., but in fact, for the past two … Continue reading →

Posted in Arbitron, Nielsen, Radio | 2 Comments

Stakeholder Resistance and Negotiation and the Arbitron PPM

Posted on November 25, 2010 by

One of the issues I discuss in a fair bit of detail in Audience Evolution is the way in which any redefinition of the institutionalized media audience is typically the outgrowth of a sustained process of stakeholder resistance and negotiation. 

Posted in Arbitron, Radio | Leave a comment