Category Archives: Audience Scholarship

New Media, New Demand Measurement Methodologies

The Audience Evolution blog has unfortuantely been on the back burner the past couple of months as I’ve been drowning in a number of other obligations. But I am finally reaching the light at the end of the tunnel and … Continue reading

Posted in Audience Scholarship, Online Audiences, Television | 1 Comment

Some Initial Thoughts on Next-Generation Ratings Analysis

Traditionally, when we’ve talked about audience ratings, we’ve talked about the kind of data on audience size and demographics reflected in the exposure-focused measurement services provided by firms such as Nielsen and Arbitron.  As I’ve been discussing quite a bit … Continue reading

Posted in Audience Scholarship, Engagement, Television, Uncategorized | 2 Comments

Audience Evolution and the Future of Audience Research

The focal point of my recent trip to Finland was delivering the opening keynote of the From Audiences to Users and Beyond conference.  I titled my presentation Audience Evolution and the Future of Audience Research. 

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On the Academia-Industry Audience Research Disconnect

I’m writing from sunny Helsinki, Finland (we’re talking 20 hours a day of sun), where I’m attending and keynoting a conference hosted by Aalto University titled From Audiences to Users and Beyond, which is part of a four-year initiative sponsored by … Continue reading

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The Movie Industry’s Latest Effort to Understand its Audience

Earlier this month, Warner Brothers acquired the movie-focused social media site Flixster, along with the movie review site Rotten Tomatoes.  There are all sorts of strategic reasons why a movie studio would want to own these sites, but the one … Continue reading

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Call for Papers: Audience Research and Media Management

Just a quick heads-up today on an item that might be of interest to the readers of this blog.  The International Journal on Media Management has issued a Call for Papers for a Focus Issue on Audience Research and Media … Continue reading

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New Contributions to the History of Audience Understanding

One of the things I tried to do in Audience Evolution was to provide a thorough and comprehensive review of the literature on what I call “audience understanding” — which in this case refers to the various ways in which … Continue reading

Posted in Audience Scholarship, Rationalization | 1 Comment

The Unsettled Law and Policy of Audience Measurement

This’ll be a short entry, as I’m mostly just plugging a new working paper, titled The Local People Meter, the Portable People Meter, and the Unsettled Law and Policy of Audience Measurement in the U.S. This paper will be included … Continue reading

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On the Rise, Fall, and Rise Again of Public Participation in Media

This is going to seem like a bit of a tangent, but during my holiday hiatus I was reading a collection of academic pieces on screenwriting (certainly an understudied aspect of the motion picture industry) titled Analysing the Screenplay. The … Continue reading

Posted in Audience Scholarship, Motion Pictures, Produsage | 1 Comment

Market and User Information Regimes

One of the things I’m going to try to do with this blog is not only discuss industry and technology developments, but also point out and discuss recent examples from the academic literature that relate to the themes of the book.  … Continue reading

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