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Category Archives: Currencies
Nielsen, Social Guide and the Merger of Old and New Approaches to TV Audience Measurement
An inevitable development took place this week in the evolving television audience marketplace, with Nielsen acquiring social TV analytics start-up Social Guide.
Posted in Currencies, Engagement, Nielsen, Social Media, Television
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Recent Developments in the Post-Exposure Audience Marketplace
We’re in the midst of Advertising Week here in New York, which provides an interesting lens into how the audience marketplace is reacting to the ongoing changes in how consumers use media, and in how this usage can be measured.
Posted in Currencies, Data, Social Media
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The Evolution of an Online Audience Currency
As I’ve touched upon in previous posts, the online advertising space has yet to see the development of a single, mutually agreed-upon currency along the same lines of what we have in television with the C3 rating. We might finally … Continue reading
Posted in Currencies, Nielsen, Online Audiences
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Latest Developments on the Set-Top Box Front
As much as I argue in Audience Evolution that we are moving toward a post-exposure audience marketplace, in which criteria such as engagement, recall, etc. are going to increasingly serve as supplementary (and in some cases, alternative) currencies to traditional … Continue reading
Posted in Currencies, Nielsen, Television
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Social Media, Television, and the Evolution of the “Institutionally Effective” Audience
I recently had the honor of being invited to present some of my current research to the faculty and students of MIT’s program in Comparative Media Studies. I presented some preliminary findings from my ongoing research into how various social … Continue reading
Posted in Currencies, Engagement, Online Audiences, Television
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On the Ongoing Evolution of Online Audience Measurement
It’s sometimes easy to forget that how new, relatively speaking, the Internet is as an advertising medium. But the still-unsettled state of online audience measurement provides us with a strong reminder. This is well reflected in the 9-month old Making … Continue reading
Posted in Currencies, Online Audiences
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Latest Developments in the Evolution of the C3
The adoption in 2007 of the C3 commercial rating as the standard currency in the purchasing of national television audiences is perhaps one of the most profound changes to affect the economics of television in the past 20-30 years. However, as … Continue reading
Posted in Currencies, Nielsen, Television
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On the Sluggish Evolution of the Streaming Audio Audience
A few weeks back I posted a piece about how audience measurement issues were affecting the development of the TV Everywhere initiative being rolled out by the cable industry. As this piece indicates, similar issues are affecting online music streaming … Continue reading
Posted in Arbitron, Currencies, Radio, Stakeholder Resistance
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The Latest on the Evolution of Local TV Ratings
It’s easy to forget that, these days, local television and national television operate on completely different currencies. The C3 currency (commercial viewing within 3 days of original broadcast) that is the standard for national television buys has yet to filter down … Continue reading
Posted in Currencies, Nielsen, Stakeholder Resistance, Television
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Advertising Week Round-Up
This week was Advertising Week here in New York. And, as is always the case, a lot of interesting stories emerged from the event. A lot of them this time around focused on the continuingly volatile state of television ratings.
Posted in Currencies, Engagement, Nielsen, Online Audiences, Television
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