Category Archives: Data

Recent Developments in the Post-Exposure Audience Marketplace

We’re in the midst of Advertising Week here in New York, which provides an interesting lens into how the audience marketplace is reacting to the ongoing changes in how consumers use media, and in how this usage can be measured.

Posted in Currencies, Data, Social Media | 1 Comment

The Evolution of Political Audience Analysis

A number of years ago I started (but eventually abandoned, for reasons I can’t remember) a project examining the dynamics of political media buying.  One of the consistent themes that emerged in the early stages of this project was the … Continue reading

Posted in Data, Online Audiences, Television | 2 Comments

Thoughts on a Possible “Data Bubble”

I’m in the process of conducting interviews with a range of media, advertising, and audience measurement industry professionals on the changes in the field of audience measurement, and their potential implications.  And increasingly, not only through these interviews, but through … Continue reading

Posted in Data, Rationalization | 3 Comments