Category Archives: Engagement

Nielsen, Social Guide and the Merger of Old and New Approaches to TV Audience Measurement

An inevitable development took place this week in the evolving television audience marketplace, with Nielsen acquiring social TV analytics start-up Social Guide.

Posted in Currencies, Engagement, Nielsen, Social Media, Television | 4 Comments

The Many Facets of Online Audience Engagement

A common topic of this blog (as well as a point of focus of the Audience Evolution book) has been the concept of engagement, and how various stakeholders (measurement firms, advertisers, content providers, etc.) are working to create concrete defintions … Continue reading

Posted in Engagement, Online Audiences | 1 Comment

Social Media, Television, and the Evolution of the “Institutionally Effective” Audience

I recently had the honor of being invited to present some of my current research to the faculty and students of MIT’s program in Comparative Media Studies.  I presented some preliminary findings from my ongoing research into how various social … Continue reading

Posted in Currencies, Engagement, Online Audiences, Television | 1 Comment

Some Initial Thoughts on Next-Generation Ratings Analysis

Traditionally, when we’ve talked about audience ratings, we’ve talked about the kind of data on audience size and demographics reflected in the exposure-focused measurement services provided by firms such as Nielsen and Arbitron.  As I’ve been discussing quite a bit … Continue reading

Posted in Audience Scholarship, Engagement, Television, Uncategorized | 2 Comments

Advertising Week Round-Up

This week was Advertising Week here in New York.  And, as is always the case, a lot of interesting stories emerged from the event.  A lot of them this time around focused on the continuingly volatile state of television ratings.

Posted in Currencies, Engagement, Nielsen, Online Audiences, Television | Leave a comment

Bringing Neuro-Metrics into the Home

Perhaps one of the most intriguing emerging fields of audience measurement is what has been dubbed “neuro-metrics.”  Neuro-metrics involves the use of neuroscience based systems to measure audiences’ emotional response and cognitive engagement with different types of content.

Posted in Currencies, Engagement, Rationalization | Leave a comment

Further Developments on the Engagement Front

Anybody sick of hearing about engagement yet? I hope not, because just as I talked about in a fair bit of detail in Audience Evolution, and in a number of posts on this blog, engagement has essentially emerged as the … Continue reading

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