Category Archives: Nielsen

Consolidation and Collaboration in the Audience Marketplace

There were a couple of high profile developments in the audience measurement industry this week that will likely have profound implications for how audiences are measured and valued in the years to come. First came Nielsen and Twitter’s announcement that … Continue reading

Posted in Arbitron, Nielsen, Radio, Social Media, Television | 4 Comments

Nielsen, Social Guide and the Merger of Old and New Approaches to TV Audience Measurement

An inevitable development took place this week in the evolving television audience marketplace, with Nielsen acquiring social TV analytics start-up Social Guide.

Posted in Currencies, Engagement, Nielsen, Social Media, Television | 4 Comments

An International Nielsen Scandal?

This week, New Delhi Television Limited, India’s oldest and largest news network, filed a multi-billion dollar lawsuit in the New York State Supreme Court, alleging that the Nielsen Company and its partner in India, Kantar Media Research, have been receiving bribes in exchange … Continue reading

Posted in Nielsen, Stakeholder Resistance, Television | 5 Comments

The Death of the Diary? Not Quite

It’s an often-forgotten fact of television audience measurement that Nielsen still measures 15o of the 210 U.S. television markets using nothing more sophisticated than old-fashioned paper diaries.  According to an announcement from Nielsen yesterday, that might finally be starting to change.

Posted in Nielsen, Rentrak, Television | Leave a comment

The Evolution of an Online Audience Currency

As I’ve touched upon in previous posts, the online advertising space has yet to see the development of a single, mutually agreed-upon currency along the same lines of what we have in television with the C3 rating.  We might finally … Continue reading

Posted in Currencies, Nielsen, Online Audiences | 2 Comments

The Latest Strategies for Gaming the TV Ratings System

As long as there have been audience ratings, there have been efforts by content providers to manipulate those ratings by exploiting the particular dynamics of how the data are gathered and reported (I talk about this a bit in my 2003 book, Audience … Continue reading

Posted in Nielsen, Television | 1 Comment

A Step Toward Multiple Television Currencies

There was an interesting little news item yesterday that, in my opinion, is quite significant.  Financial news network CNBC signed a deal with media agency MPG (on behalf of the agency’s client, Fidelity) that guarantees Fidelity certain audience delivery figures … Continue reading

Posted in Nielsen, Television | Leave a comment

Latest Developments on the Set-Top Box Front

As much as I argue in Audience Evolution that we are moving toward a post-exposure audience marketplace, in which criteria such as engagement, recall, etc. are going to increasingly serve as supplementary (and in some cases, alternative) currencies to traditional … Continue reading

Posted in Currencies, Nielsen, Television | Leave a comment

Latest Developments in the Evolution of the C3

The adoption in 2007 of the C3 commercial rating as the standard currency in the purchasing of national television audiences is perhaps one of the most profound changes to affect the economics of television in the past 20-30 years.  However, as … Continue reading

Posted in Currencies, Nielsen, Television | 1 Comment

The Latest on the Evolution of Local TV Ratings

It’s easy to forget that, these days, local television and national television operate on completely different currencies.  The C3 currency (commercial viewing within 3 days of original broadcast) that is the standard for national television buys has yet to filter down … Continue reading

Posted in Currencies, Nielsen, Stakeholder Resistance, Television | 1 Comment