Category Archives: Nielsen
This week, New Delhi Television Limited, India’s oldest and largest news network, filed a multi-billion dollar lawsuit in the New York State Supreme Court, alleging that the Nielsen Company and its partner in India, Kantar Media Research, have been receiving bribes in exchange … Continue reading
It’s an often-forgotten fact of television audience measurement that Nielsen still measures 15o of the 210 U.S. television markets using nothing more sophisticated than old-fashioned paper diaries. According to an announcement from Nielsen yesterday, that might finally be starting to change.
As I’ve touched upon in previous posts, the online advertising space has yet to see the development of a single, mutually agreed-upon currency along the same lines of what we have in television with the C3 rating. We might finally … Continue reading
As long as there have been audience ratings, there have been efforts by content providers to manipulate those ratings by exploiting the particular dynamics of how the data are gathered and reported (I talk about this a bit in my 2003 book, Audience … Continue reading
There was an interesting little news item yesterday that, in my opinion, is quite significant. Financial news network CNBC signed a deal with media agency MPG (on behalf of the agency’s client, Fidelity) that guarantees Fidelity certain audience delivery figures … Continue reading