Category Archives: Social Media

Consolidation and Collaboration in the Audience Marketplace

There were a couple of high profile developments in the audience measurement industry this week that will likely have profound implications for how audiences are measured and valued in the years to come. First came Nielsen and Twitter’s announcement that … Continue reading

Posted in Arbitron, Nielsen, Radio, Social Media, Television | 6 Comments

Nielsen, Social Guide and the Merger of Old and New Approaches to TV Audience Measurement

An inevitable development took place this week in the evolving television audience marketplace, with Nielsen acquiring social TV analytics start-up Social Guide.

Posted in Currencies, Engagement, Nielsen, Social Media, Television | 4 Comments

Recent Developments in the Post-Exposure Audience Marketplace

We’re in the midst of Advertising Week here in New York, which provides an interesting lens into how the audience marketplace is reacting to the ongoing changes in how consumers use media, and in how¬†this usage can be measured.

Posted in Currencies, Data, Social Media | 1 Comment