Category Archives: Stakeholder Resistance

An International Nielsen Scandal?

Posted on August 3, 2012 by

This week, New Delhi Television Limited, India’s oldest and largest news network, filed a multi-billion dollar lawsuit in the New York State Supreme Court, alleging that the Nielsen Company and its partner in India, Kantar Media Research, have been receiving bribes in exchange … Continue reading →

Posted in Nielsen, Stakeholder Resistance, Television | 3 Comments

On the Sluggish Evolution of the Streaming Audio Audience

Posted on November 6, 2011 by

A few weeks back I posted a piece about how audience measurement issues were affecting the development of the TV Everywhere initiative  being rolled out by the cable industry.  As this piece indicates, similar issues are affecting online music streaming … Continue reading →

Posted in Arbitron, Currencies, Radio, Stakeholder Resistance | 2 Comments

The Latest on the Evolution of Local TV Ratings

Posted on October 20, 2011 by

It’s easy to forget that, these days, local television and national television operate on completely different currencies.  The C3 currency (commercial viewing within 3 days of original broadcast) that is the standard for national television buys has yet to filter down … Continue reading →

Posted in Currencies, Nielsen, Stakeholder Resistance, Television | 1 Comment

The Role of Audience Measurement in the Evolution of TV Everywhere

Posted on October 15, 2011 by

One of the points I emphasize in both Audience Evolution and its precursor, Audience Economics, is that history has shown that the key to a new media technology or platform gaining a foothold as an economically viable advertising medium is … Continue reading →

Posted in Nielsen, Online Audiences, Stakeholder Resistance, Television | 8 Comments