Category Archives: Television

Consolidation and Collaboration in the Audience Marketplace

There were a couple of high profile developments in the audience measurement industry this week that will likely have profound implications for how audiences are measured and valued in the years to come. First came Nielsen and Twitter’s announcement that … Continue reading

Posted in Arbitron, Nielsen, Radio, Social Media, Television | 4 Comments

Nielsen, Social Guide and the Merger of Old and New Approaches to TV Audience Measurement

An inevitable development took place this week in the evolving television audience marketplace, with Nielsen acquiring social TV analytics start-up Social Guide.

Posted in Currencies, Engagement, Nielsen, Social Media, Television | 4 Comments

An International Nielsen Scandal?

This week, New Delhi Television Limited, India’s oldest and largest news network, filed a multi-billion dollar lawsuit in the New York State Supreme Court, alleging that the Nielsen Company and its partner in India, Kantar Media Research, have been receiving bribes in exchange … Continue reading

Posted in Nielsen, Stakeholder Resistance, Television | 5 Comments

The Death of the Diary? Not Quite

It’s an often-forgotten fact of television audience measurement that Nielsen still measures 15o of the 210 U.S. television markets using nothing more sophisticated than old-fashioned paper diaries.  According to an announcement from Nielsen yesterday, that might finally be starting to change.

Posted in Nielsen, Rentrak, Television | Leave a comment

New Media, New Demand Measurement Methodologies

The Audience Evolution blog has unfortuantely been on the back burner the past couple of months as I’ve been drowning in a number of other obligations. But I am finally reaching the light at the end of the tunnel and … Continue reading

Posted in Audience Scholarship, Online Audiences, Television | 1 Comment

The Evolution of Political Audience Analysis

A number of years ago I started (but eventually abandoned, for reasons I can’t remember) a project examining the dynamics of political media buying.  One of the consistent themes that emerged in the early stages of this project was the … Continue reading

Posted in Data, Online Audiences, Television | 2 Comments

The Latest Strategies for Gaming the TV Ratings System

As long as there have been audience ratings, there have been efforts by content providers to manipulate those ratings by exploiting the particular dynamics of how the data are gathered and reported (I talk about this a bit in my 2003 book, Audience … Continue reading

Posted in Nielsen, Television | 1 Comment

A Step Toward Multiple Television Currencies

There was an interesting little news item yesterday that, in my opinion, is quite significant.  Financial news network CNBC signed a deal with media agency MPG (on behalf of the agency’s client, Fidelity) that guarantees Fidelity certain audience delivery figures … Continue reading

Posted in Nielsen, Television | Leave a comment

Latest Developments on the Set-Top Box Front

As much as I argue in Audience Evolution that we are moving toward a post-exposure audience marketplace, in which criteria such as engagement, recall, etc. are going to increasingly serve as supplementary (and in some cases, alternative) currencies to traditional … Continue reading

Posted in Currencies, Nielsen, Television | Leave a comment

Social Media, Television, and the Evolution of the “Institutionally Effective” Audience

I recently had the honor of being invited to present some of my current research to the faculty and students of MIT’s program in Comparative Media Studies.  I presented some preliminary findings from my ongoing research into how various social … Continue reading

Posted in Currencies, Engagement, Online Audiences, Television | 1 Comment