Monthly Archives: November 2010
One of the issues I discuss in a fair bit of detail in Audience Evolution is the way in which any redefinition of the institutionalized media audience is typically the outgrowth of a sustained process of stakeholder resistance and negotiation.
The Media Rating Council just announced that it has withdrawn its accreditation for Nielsen’s diary-based system of measuring television audiences, apprently due to shortcomings in how Nielsen recruits members of its local samples. This is the method of measuring television … Continue reading
A report from the recent Digital Hollywood conference held (strangely) here in New York perfectly captures the challenges, opportunities, and uncertainties surrounding the ongoing process of audience evolution.
One of the key issues that is discussed at length in Audience Evolution is the way in which both content providers and advertisers are exploring alternative success criteria — which translate into alternative currencies — in the marketplace for media … Continue reading
Welcome to the Audience Evolution blog, the online companion to my new book, Audience Evolution: New Technologies and the Transformation of Media Audiences. The book has just been published by Columbia University Press, but as is increasingly the case when … Continue reading