Monthly Archives: February 2011

User Generated Content, the Work of the Audience, and the Attention Economy

It’s funny how it took the sale of the Huffington Post to AOL for the mainstream media to really begin critically discussing  one of the fundamental characteristics of the online media space — that much of the content being created, and … Continue reading

Posted in Online Audiences, Produsage | 1 Comment

Latest from the Council for Research Excellence

The Council for Research Excellence is an interesting consortium of about 40 senior media and advertising industry research professionals — all Nielsen media clients — funded by Nielsen,  as a “research ‘think tank’” that conducts research on “what the CRE judges … Continue reading

Posted in Nielsen, Online Audiences | 1 Comment

On the Persistence and Evolution of Program Ratings

For most folks, if you’ve heard of “Q Scores,” then you probably think of those survey results telling you how popular and recognizable different celebrities are.  Now, though, Q Scores, and another company, General Sentiment, have partnered to branch out … Continue reading

Posted in Engagement, Television | 1 Comment