Monthly Archives: April 2011

On the Overlapping TV and Online Audiences

It has never really made sense to me that, in academia, we have tried to parse “new media” into its own separate area of specialization. One of the reasons is that it seems to me that one of the most … Continue reading

Posted in Currencies, Online Audiences, Television | Leave a comment

Bringing Neuro-Metrics into the Home

Perhaps one of the most intriguing emerging fields of audience measurement is what has been dubbed “neuro-metrics.”  Neuro-metrics involves the use of neuroscience based systems to measure audiences’ emotional response and cognitive engagement with different types of content.

Posted in Currencies, Engagement, Rationalization | Leave a comment

Call for Papers: Audience Research and Media Management

Just a quick heads-up today on an item that might be of interest to the readers of this blog.  The International Journal on Media Management has issued a Call for Papers for a Focus Issue on Audience Research and Media … Continue reading

Posted in Audience Scholarship | Leave a comment

On the Continued Revamping of Local TV Ratings

It’s been a bit of a slow news month thus far.  Fortunately, there has been some interesting news from Nielsen, who has provided some details about their plans to revamp their local television audience measurement system (local people meter, we … Continue reading

Posted in Nielsen, Television | 1 Comment