Just a quick heads-up today on an item that might be of interest to the readers of this blog. The International Journal on Media Management has issued a Call for Papers for a Focus Issue on Audience Research and Media Management.
The specific topics of interest include:
The ways in which audience behavior is changing in the new media environment – and the implications of these changes for media managers
How new analytical approaches and new tools for analyzing audience behavior can be used to generate new strategic insights into media audiences
How audience-generated content and new forms of audience interactivity affect contemporarymaudience research
The technical and methodological challenges associated with measuring audience behavior on new media platforms
The evolving role of audience research in the management of media organizations
The competitive dynamics of the audience measurement industry
The policy implications surrounding the deployment of new audience measurement systems
The uses of audience research in policymaking contexts
Needless to say, I think it is a very important time for scholars and industry practitioners to be looking deeply into these topics (and, full disclosure, I’ve been asked to contribute the introductory article to this Focus Issue).
I have no doubt that there are some folks out there with very interesting ideas/findings to contribute, that can make these topics really resonate with the broader community of media management scholars and practitioners.
Final papers are due by August 25th.