Monthly Archives: May 2011

The Latest Content Power Ratings

I’ve got a bit of a fascination with Content Power Ratings, a proprietary performance metric for television programs created by the media buying agency Optimedia.  Late last week, they issued their most recent annual Content Power Ratings Report. Advertisements

Posted in Currencies, Television | Leave a comment

Data Deluge

It seems each passing day provides further examples of how the process of understanding media audiences requires navigating an ever-increasing flow of audience data from a variety of sources

Posted in Rationalization, Television | Leave a comment