Monthly Archives: August 2011

Stakeholder Resistance and Negotiation in the Online Arena

Continuing with the last post’s theme of the process of stakeholder resistance and negotiation that is a key element of the process of audience evolution, this week an interesting class action lawsuit was filed against well-known Internet audience measurement firm comScore.  This … Continue reading

Posted in Online Audiences | Leave a comment

Change of Tune on the Arbitron Portable People Meter

One of the things I talk about in a fair bit of detail in Audience Evolution is the process of intense stakeholder resistance and negotiation that accompanies the introduction of new audience information systems.  And it was hard to find … Continue reading

Posted in Arbitron, Radio | 1 Comment

The Audience Evolution Pace Accelerates

The Audience Evolution blog has been on a bit of a summer hiatus, but we’re back in business now. Not only are there a lot of new developments taking place of late that require discussion (see below), but over the … Continue reading

Posted in Currencies, Online Audiences, Television, Uncategorized | Leave a comment