It’s easy to forget that, these days, local television and national television operate on completely different currencies. The C3 currency (commercial viewing within 3 days of original broadcast) that is the standard for national television buys has yet to filter down … Continue reading
One of the points I emphasize in both Audience Evolution and its precursor, Audience Economics, is that history has shown that the key to a new media technology or platform gaining a foothold as an economically viable advertising medium is … Continue reading
This week was Advertising Week here in New York. And, as is always the case, a lot of interesting stories emerged from the event. A lot of them this time around focused on the continuingly volatile state of television ratings.