Monthly Archives: November 2011

Some Initial Thoughts on Next-Generation Ratings Analysis

Traditionally, when we’ve talked about audience ratings, we’ve talked about the kind of data on audience size and demographics reflected in the exposure-focused measurement services provided by firms such as Nielsen and Arbitron.  As I’ve been discussing quite a bit … Continue reading

Posted in Audience Scholarship, Engagement, Television, Uncategorized | 2 Comments

On the Sluggish Evolution of the Streaming Audio Audience

A few weeks back I posted a piece about how audience measurement issues were affecting the development of the TV Everywhere initiative  being rolled out by the cable industry.  As this piece indicates, similar issues are affecting online music streaming … Continue reading

Posted in Arbitron, Currencies, Radio, Stakeholder Resistance | 3 Comments