Monthly Archives: December 2011

Social Media, Television, and the Evolution of the “Institutionally Effective” Audience

I recently had the honor of being invited to present some of my current research to the faculty and students of MIT’s program in Comparative Media Studies.  I presented some preliminary findings from my ongoing research into how various social … Continue reading

Posted in Currencies, Engagement, Online Audiences, Television | 1 Comment

On the Ongoing Evolution of Online Audience Measurement

It’s sometimes easy to forget that how new, relatively speaking, the Internet is as an advertising medium.  But the still-unsettled state of online audience measurement provides us with a strong reminder.  This is well reflected in the 9-month old Making … Continue reading

Posted in Currencies, Online Audiences | 2 Comments

Latest Developments in the Evolution of the C3

The adoption in 2007 of the C3 commercial rating as the standard currency in the purchasing of national television audiences is perhaps one of the most profound changes to affect the economics of television in the past 20-30 years.  However, as … Continue reading

Posted in Currencies, Nielsen, Television | 1 Comment