Monthly Archives: June 2012

The Death of the Diary? Not Quite

It’s an often-forgotten fact of television audience measurement that Nielsen still measures 15o of the 210 U.S. television markets using nothing more sophisticated than old-fashioned¬†paper diaries.¬† According to an announcement from Nielsen yesterday, that might finally be starting to change.

Posted in Nielsen, Rentrak, Television | Leave a comment

New Media, New Demand Measurement Methodologies

The Audience Evolution blog has unfortuantely been on the back burner the past couple of months as I’ve been drowning in a number of other obligations. But I am finally reaching the light at the end of the tunnel and … Continue reading

Posted in Audience Scholarship, Online Audiences, Television | 1 Comment