Category Archives: Arbitron
A few weeks back I posted a piece about how audience measurement issues were affecting the development of the TV Everywhere initiative being rolled out by the cable industry. As this piece indicates, similar issues are affecting online music streaming … Continue reading
One of the things I talk about in a fair bit of detail in Audience Evolution is the process of intense stakeholder resistance and negotiation that accompanies the introduction of new audience information systems. And it was hard to find … Continue reading
The Nielsen Company just announced that they are exiting the radio audience measurement business in the U.S. You probably didn’t even know they were in the radio audience measurement business in the U.S., but in fact, for the past two … Continue reading
One of the issues I discuss in a fair bit of detail in Audience Evolution is the way in which any redefinition of the institutionalized media audience is typically the outgrowth of a sustained process of stakeholder resistance and negotiation.