Category Archives: Audience Scholarship
The Audience Evolution blog has unfortuantely been on the back burner the past couple of months as I’ve been drowning in a number of other obligations. But I am finally reaching the light at the end of the tunnel and … Continue reading
Traditionally, when we’ve talked about audience ratings, we’ve talked about the kind of data on audience size and demographics reflected in the exposure-focused measurement services provided by firms such as Nielsen and Arbitron. As I’ve been discussing quite a bit … Continue reading
The focal point of my recent trip to Finland was delivering the opening keynote of the From Audiences to Users and Beyond conference. I titled my presentation Audience Evolution and the Future of Audience Research.
I’m writing from sunny Helsinki, Finland (we’re talking 20 hours a day of sun), where I’m attending and keynoting a conference hosted by Aalto University titled From Audiences to Users and Beyond, which is part of a four-year initiative sponsored by … Continue reading
Earlier this month, Warner Brothers acquired the movie-focused social media site Flixster, along with the movie review site Rotten Tomatoes. There are all sorts of strategic reasons why a movie studio would want to own these sites, but the one … Continue reading
Just a quick heads-up today on an item that might be of interest to the readers of this blog. The International Journal on Media Management has issued a Call for Papers for a Focus Issue on Audience Research and Media … Continue reading
One of the things I tried to do in Audience Evolution was to provide a thorough and comprehensive review of the literature on what I call “audience understanding” — which in this case refers to the various ways in which … Continue reading