Category Archives: Engagement
A common topic of this blog (as well as a point of focus of the Audience Evolution book) has been the concept of engagement, and how various stakeholders (measurement firms, advertisers, content providers, etc.) are working to create concrete defintions … Continue reading
I recently had the honor of being invited to present some of my current research to the faculty and students of MIT’s program in Comparative Media Studies. I presented some preliminary findings from my ongoing research into how various social … Continue reading
Traditionally, when we’ve talked about audience ratings, we’ve talked about the kind of data on audience size and demographics reflected in the exposure-focused measurement services provided by firms such as Nielsen and Arbitron. As I’ve been discussing quite a bit … Continue reading
This week was Advertising Week here in New York. And, as is always the case, a lot of interesting stories emerged from the event. A lot of them this time around focused on the continuingly volatile state of television ratings.
Perhaps one of the most intriguing emerging fields of audience measurement is what has been dubbed “neuro-metrics.” Neuro-metrics involves the use of neuroscience based systems to measure audiences’ emotional response and cognitive engagement with different types of content.