Category Archives: Engagement

The New York Times’ Paywall and Engagement

The big media news this past week was, of course, the launch of the New York Times’ new paywall system.  A key component of this system is that access remains free up to 20 articles per month, at which point the user is … Continue reading

Posted in Engagement, Online Audiences | 2 Comments

The Latest Step Toward a Marketplace for “Engagement”

This week, Facebook announced that it is relaunching its commenting plug-in.  Under the current system, when a user made a comment on another site with their Facebook profile, the comment remained with the external site. Under the new system, those comments … Continue reading

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On the Persistence and Evolution of Program Ratings

For most folks, if you’ve heard of “Q Scores,” then you probably think of those survey results telling you how popular and recognizable different celebrities are.  Now, though, Q Scores, and another company, General Sentiment, have partnered to branch out … Continue reading

Posted in Engagement, Television | 1 Comment