Category Archives: Motion Pictures

The Movie Industry’s Latest Effort to Understand its Audience

Earlier this month, Warner Brothers acquired the movie-focused social media site Flixster, along with the movie review site Rotten Tomatoes.¬† There are all sorts of strategic reasons why a movie studio would want to own these sites, but the one … Continue reading

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“Neurocinematics” and the Rationalization of Motion Picture Audiences

The relationship between the motion picture industry and its audience is one that I find fascinating.¬† There has long been a sort of love-hate relationship with audience¬†research in the motion picture business, dating back to the very earliest days of … Continue reading

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On the Rise, Fall, and Rise Again of Public Participation in Media

This is going to seem like a bit of a tangent, but during my holiday hiatus I was reading a collection of academic pieces on screenwriting (certainly an understudied aspect of the motion picture industry) titled Analysing the Screenplay. The … Continue reading

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