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Some Initial Thoughts on Next-Generation Ratings Analysis
Traditionally, when we’ve talked about audience ratings, we’ve talked about the kind of data on audience size and demographics reflected in the exposure-focused measurement services provided by firms such as Nielsen and Arbitron. As I’ve been discussing quite a bit … Continue reading
Posted in Audience Scholarship, Engagement, Television, Uncategorized
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The Audience Evolution Pace Accelerates
The Audience Evolution blog has been on a bit of a summer hiatus, but we’re back in business now. Not only are there a lot of new developments taking place of late that require discussion (see below), but over the … Continue reading
Posted in Currencies, Online Audiences, Television, Uncategorized
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Sunbeam v. Nielsen
No sooner do I post a new paper on the unsettled law and policy of audience measurement than the United States District Court for the Southern District of Florida releases its decision in Sunbeam Television Corp.’s antitrust lawsuit against Nielsen … Continue reading
Posted in Nielsen, Television, Uncategorized
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Welcome to Audience Evolution
Welcome to the Audience Evolution blog, the online companion to my new book, Audience Evolution: New Technologies and the Transformation of Media Audiences. The book has just been published by Columbia University Press, but as is increasingly the case when … Continue reading
Posted in Uncategorized
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