Category Archives: Uncategorized

Some Initial Thoughts on Next-Generation Ratings Analysis

Traditionally, when we’ve talked about audience ratings, we’ve talked about the kind of data on audience size and demographics reflected in the exposure-focused measurement services provided by firms such as Nielsen and Arbitron.  As I’ve been discussing quite a bit … Continue reading

Posted in Audience Scholarship, Engagement, Television, Uncategorized | 2 Comments

The Audience Evolution Pace Accelerates

The Audience Evolution blog has been on a bit of a summer hiatus, but we’re back in business now. Not only are there a lot of new developments taking place of late that require discussion (see below), but over the … Continue reading

Posted in Currencies, Online Audiences, Television, Uncategorized | Leave a comment

Sunbeam v. Nielsen

No sooner do I post a new paper on the unsettled law and policy of audience measurement than the United States District Court for the Southern District of Florida releases its decision in Sunbeam Television Corp.’s antitrust lawsuit against Nielsen … Continue reading

Posted in Nielsen, Television, Uncategorized | Leave a comment

Welcome to Audience Evolution

Welcome to the Audience Evolution blog, the online companion to my new book, Audience Evolution: New Technologies and the Transformation of Media Audiences.  The book has just been published by Columbia University Press, but as is increasingly the case when … Continue reading

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